Anon Marketing Examples




Keyword Research & Competitor Analysis

Overview: I conduct comprehensive keyword research to uncover high-value opportunities. I identify relevant search terms that align with user intent and client objectives while assessing competitive landscapes to highlight gaps in content and SEO strategy.

My Approach:
  • Utilizing tools like KeywordTool, SEMrush, and Google Search Console to identify primary and long-tail keywords.
  • Conducting competitor analysis to benchmark SEO performance and assess keyword gaps.
  • Creating actionable keyword lists prioritized by search volume, competition, and business relevance.

Outcome: Optimized content strategies that contributed to an average 20% or more increase in organic search visibility and higher keyword rankings.

[Example 1: Keyword Research] 

[Example 2: Competitor Research]


Page Optimization

Overview: I enhance page structures to improve user engagement, loading times, and search engine rankings. The focus is on delivering an optimized page while making pages more user-friendly.

My Approach:
  • Implement meta tag optimization, heading hierarchy adjustments, and image alt text improvements.
  • Streamline mobile responsiveness and accelerated loading times through technical SEO enhancements.
  • Optimize internal linking structures to improve crawl times and user navigation.

Outcome: Improved user engagement metrics, including an average 15% reduction in bounce rates and an average 25% increase in average session duration.

[Example 3: Page Optimization]

SEO / UX Site Reviews & Audits

Overview: I have conducted in-depth SEO, UX, Accessibility audits to uncover technical issues, content gaps, and opportunities for growth. My reviews focus on enhancing the overall health of client websites from an SEO / UX perspective.

My Approach:
  • Perform technical audits focusing on areas like site speed, crawl errors, and mobile optimization.
  • Review site architecture and internal linking for improved navigation and search engine ranking potential.
  • Identify content gaps and keyword opportunities, recommending updates and revisions for better SEO performance.

Outcome: Recommendations led to an average 33% increase in site traffic and stronger performance in search engine results for targeted keywords.


Testimonial
Colleen Mayer, Director of Client Success at Pilot 
“Emma is a true gem who consistently exceeds expectations, showcasing exceptional expertise in UX and SEO. Their ability to not only identify complex issues but also propose innovative solutions has significantly streamlined client interactions and improved overall project outcomes. Emma's knack for creating clear and concise client reports has empowered clients to make informed decisions, driving tangible results. Their positive and empathetic approach fosters a seamless collaboration process and above all, Emma is a kind, empathetic and hard working individual.”


Let’s Collaborate

While the specific details of my clients remain confidential, my strategic approach is transparent and results-driven. If you’d like to discuss how I can help your business grow through innovative SEO, UX, and digital strategy solutions, feel free to get in touch!

Other deliverables I feel confident doing:
  • Sitemaps
  • Content Priority Guides
  • Content Calendars
  • Project Plans & Timelines
  • Research Presentations
  • Personas
  • User Journey Mapping
  • User Flows
  • Usability Test Reports