Content Strategy & SEO for Nashville Coffee Shop
Project Duration: 3 months
Scope: Local SEO strategy, Content creation
The Challenge
This Tennessee owned coffee shop had a strong in-person following, but their digital presence didn’t reflect the same warmth or accessibility. Their website was outdated, difficult to navigate, and underperforming in search engine rankings.Key goals:
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Redesign the website for usability and aesthetics (I worked with my agency’s lead web designer and developers)
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Improve local search engine visibility
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Drive more foot traffic and online orders
- Highlight the shop’s personality and community presence
Our Approach
Technical SEO Improvements
We conducted an SEO audit to identify and fix performance and visibility issues, including:-
Compressing and optimizing images for faster load times
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Adding custom meta titles, descriptions, and heading structures
- Implementing schema markup for local business data and events
Local SEO Strategy
To help the cafe appear in more “near me” and location-specific searches, we optimized its online footprint through:-
Google Business Profile optimization
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Local keyword targeting (e.g., “latte near [neighborhood],” “best coffee shop in [city]”)
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Directory listings and citations
- Location-based blog content and FAQs
Content Strategy
We created short, brand-aligned content pieces that boosted SEO and built a stronger customer connection:-
Blog posts like “What’s Brewing This Season?” and “Meet the Farmers”
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Seasonal drink landing pages
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Event announcements and newsletter integration
- Alt text and keyword-rich copy throughout the site
The Results
In just 3 months, the coffee shop saw measurable improvements:-
+170% increase in organic website traffic
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+220% increase in local search visibility
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Top 3 ranking for over 10 targeted local keywords
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30% growth in online orders and RSVP’d events
- Bounce rate decreased from 78% to 39%